Jack Daniel’s needs no introduction, as one of the World’s largest and most renowned spirits brands. Over the years I’ve had the opportunity to create a diverse line-up of items that showcase the brand’s authenticity and legacy.

From promotional t-shirts for various events, to bar tools, to signage and displays, my time at ImageSeller was spent working directly with the brand to create campaigns and accompanying tools to keep the brand relevant. With multiple types of whiskey ranging diverse demographics, it was important to study consumer trends and spending to create appropriate and eye catching sales tools. It was important to look beyond the label to find ways to refresh retail items, keep current customers happy and to create a new generation of Tennessee whiskey drinkers.